It’s strange when people pass away that you don’t know but they’ve had a profound effect on the way you live your life. It’s not until now that I’ve realised how much of my life has been influenced by Mr Jobs.
Ok, so I’m not the only one that uses Apple kit for my day to day work, but it goes further than that. As a designer, Apple stands tall for many of us in the design community as one of the world’s truly great brands.
The Apple ethos of creating things that are a joy to use as well as being visually stunning is what many of us working in digital design strive to achieve every day.
Apple proved to the world that things can work brilliantly and be beautiful. CEO Steve Jobs was the talisman that pushed Apple forward, constantly breaking new ground and changing the way we live our lives in the western world. A true innovator. You only have to watch one of his great keynote speeches to see what we’ll all be missing (http://www.youtube.com/watch?v=OBhYxj2SvRI).
Making things that more usable, more intuitive and more beautiful than anything we’d seen before. Things that we didn’t even know we needed until we started using them, and then we couldn’t live without them. I’d wager that Apple played a large part in this great stat too:
53% of young people would trade their sense of smell for technology
The Apple brand is stunning, the mark is timeless. Always ahead of the game – the iMac, the iPod, iPhone and iPad, iTunes. All amazing inventions that changed the way we communicate and consume our digital media.
Always striving for more and a true great of our time, Steve Jobs will be missed.