Cardiff Women’s Aid asked Hellotank to be involved with their latest project – ‘Women’s Rights Education and Advocacy Project’. Of course, we jumped at the chance to help this worthwhile cause.
We worked closely with the lovely people at Cardiff Women’s Aid to create the branding and a range of printed material to promote their campaign. They were keen to get away from the stereotypical, gritty, hard hitting imagery and tone of voice associated with traditional women’s rights campaigns. We went for a lively colour palette coupled with strong, simple illustration and clear, elegant typography.
They were pretty pleased with the results:
Great service; exceeded expectations. Hellotank understood our vision perfectly and transformed it into a very strong, fun and vibrant brand for our project. They showed great flexibility to accommodate our needs; they were a pleasure to work with. We’d definitely use them again!
Claudia Donati | Women’s Rights Leader, Cardiff Women’s Aid
