Hellotank is now Hybrid Studio

After many happy years as Hellotank Ltd we felt it was the right time for a change of name to something a little more grown up.

So Hellotank is now Hybrid Studio.

All other aspects of our business remain the same and we look forward to many more years of working on great projects with great people.

Please take a look at our new website at thisishybrid.com and direct all enquiries to the details below.

From all at Hybrid Studio – onwards and upwards!

Telephone: +44(0)1291 442313
Email: mail@thisishybrid.com
Twitter: _hybridstudio
Web: thisishybrid.com

Design related thoughts and discoveries

Web design work flow for iPhone

iPhone workflow

For a lot of the projects we are working on here at Hellotank we are having to design for mobile devices as well as desktop and laptop screens. We’re heading towards everything we design and build for web being responsive –  in other words, creating web content that will work on any screen size. With new devices appearing almost daily and with them new screen sizes, the old days of designing purely for 1024 x 768 monitors are gone, so we have to rethink the way we design and come up with something more flexible.

It can be quite hit and miss when you’re trying to preview your designs on an iPhone. JPEGs auto scale to fit on screen and appear to be compressed. Trying to get a visual to fit to the screen width without scaling AND still allow you to scroll vertically, as you would a regular web page proves to be a bit of a challenge.

Finding a definitive resource on designing web content for mobile devices can be tricky. I’ve spent a long time scouring the web looking for concise, accurate and straightforward information on what size things should be when designing for a mobile device – specifically the iPhone Retina display. This article on Smashing Magazine is probably the best I’ve seen to date.

But it’s all so overblown. I just want to know a simple way to preview my designs accurately on my iPhone. Through reading other people’s experiences online and a fair bit of trial and error I’ve come up with a workflow that suits me and will hopefully be of some use to others.

This is by no means a definitive guide. This is just a nice simple way for previewing your designs on iPhone etc quickly and accurately. If anyone has any suggestions or improvements to this then I’m all ears.

Designing a website for iPhone Retina Display

Goes without saying but you need: Mac/PC with Photoshop, Dropbox, iPhone for previewing

  1. Set up a Photoshop document at 640px x 960px @72dpi resolution
  2. Design using vector shapes where possible

When you’re ready to preview on your device:

  1. Save a copy of your Photoshop file as a PDF
  2. Drop that PDF into a folder in Dropbox on your Mac/PC (I have a folder set up called ‘iPhone visuals’) that I just drop everything in
  3. Open the Dropbox app on your iPhone/iPod Touch and locate the file you’ve just created
  4. Et voila! Accurate previewing, no unnecessary compression, fits to width and allows vertical scrolling


Got something to say? Feel free, I want to hear from you! Leave a Comment

  1. Live View is a pretty handy tool for quickly previewing designs on your iPhone / iPad too: http://zambetti.com/projects/liveview/

  2. Hellotank says: (Author)

    Interesting, thanks Benjy – we’ll take a look at that.

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